After having used shake on hair fibersand brush on powders, I absolutely love, and prefer, your dab on concealer! It solves/minimizes the problem of fibers and powder puffing out into the air and getting all over or being breathed in, and also allows precision targeting of areas. I love the packaging too... very convenient and portable, and the I side mirror, storage of the puff in the base, and attached flip up lid with pull tab were obviously thoughtfully designed and are appreciated. As a woman who has tried TruHair and Rootflage powders, given that part of the market for those is also for covering up roots between coloring, I think you should consider marketing your dab on concealer for that purpose and to that customer market, as it is perfect for that purpose too.